Crowdsource the BLISS of a #LiveFreePH

How do you feel about the future? Is your family doing okay? Are the people around you hopeful or gloomy? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will show how optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselves to our loved ones and to the community where we live.

BLISS is a Facebook application that aims to get the pulse of Filipinos about their current financial situation as well as their outlook for the future.

“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areas that are in need of a bit more sunshine,” explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa.“Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”

How BLISS happens

Harnessing the power of crowdsourcing, BLISS gathers insights directly from consumers by asking Filipinos about their current state and their outlook for the future. Responses will be collected primarily via Facebook.

The results will be embodied by a map of the Philippines, where positive sentiments will be represented by sunny weather, while negative ones will be indicated by thunderstorms. This will be updated real-time, with different aggregations available for viewing.

BLISS will also radiate warmth in real life, as the Sun Life Foundation pledges to match survey responses with a donation to help localities with bleak outlooks, as indicated by the stormy icons in the results map. Inspired by the practice of bayanihan (communal work), the initiative translates insight to action, via the information that will be shared by online users.

“Sun Life Foundation believes in action that is powered by insight, and we’re bringing that to the social media platform through BLISS,” said Sun Life Foundation Executive Director Anne Zillah Flores. “We’re taking it further by actually responding to the gaps that will be determined. We will fund projects to help communities with bleak prospects so they can adopt a brighter outlook.”

BLISS to #LiveFreePH

From the present to the future, BLISS narrates the changing story of Filipinos from multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns;food, nutrition and financial security comprise the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, these concerns can become the building blocks of a nationwide movement towards financial independence.

“From BLISS, we lay down the blueprint of #LiveFreePH – to practice foresight by being conscious of our needs while sharing the benefits of living the brighter life,” Lopa said.“We hope that by working together towards financial freedom, we can create a story of a prosperous and optimistic nation, because in our journey to financial freedom, we can go far if we go together.”

Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad Air. Go tohttp://bit.ly/1hDBxhn to begin.

About Sun Life Financial

Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total assets under management of $813 billion. For more information please visit www.sunlife.com.

REGROE - THE EFFECTIVE HAIR GROWER

Losing your hair is perfectly normal - we shed up to 100 hairs a day - but for some people hair loss is much more serious and it's affecting a growing number of men and women under 40. The most common type of hair loss can be triggered by life changing events such as stress, a bereavement or pregnancy, leading to overall thinning of the hair. If you've noticed gradual thinning or found clumps of hair on the bathroom floor it can come as a shock. But don't panic because Minoxidil Regroe is the answer for all your hair concerns.

The growth of each hair follicle normally occurs in a cycle. The three main phases of the hair growth cycle are anagen, catagen, and telogen.

Anagen is the active growth phase when hair fiber is produced.  Catagen is the transitional stage when hair growth stops. The hair remains attached to the root of the follicle. While Telogen is the resting stage when the shedding occurs.

When used regularly, Regroe works in three ways. It prevents hair fall because Regroe prevents the production of Dihydrotestosterone which is the hormone responsible for hair thinning and falling. It also stimulates hair matrix cells. Regroe directly stimulates the small hair matrix cells to continuously divide and multiply in order to produce longer and thicker hair. And lastly, Regroe improves circulation and nutrition. It dilates and increases the size of smaller blood vessels around the follicles, improving blood flow and oxygenation for better nutrition of the follicles.

The main ingredient of Regroe is Minoxidil, Minoxidil is a potent solution derived from extensive medical research and medical testing. It is the only clinically proven solution to prevent hair loss approved by both US-FDA and the Philippine BFAD. Minoxidil works by stopping excessive hair falling and stimulates hair re-growth. Hair growth requires constant stimulation and optimal delivery of oxygen and nutrients from the circulatory system to the hair follicle. Without these processes, your hair may lack the maximum fullness, strength and the vibrancy you want.

Minoxidil Regroe is available in 3 variants. 3%, 5% and the 6%. 3% is for mild hair loss, 5% is for moderate hair loss and recommended for first time users and 6% is for severe hair loss.  Minoxidil Regroe is available in all leading drugstores nationwide. For more information, check Regroe’s facebook page or call 818-11-31.

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GREEN INFERNO: CASTING THE CANNIBALS

How do you teach an Amazon tribe, who has no idea what a movie is to act like angry savage cannibals?

Eli Roth’s solution: Make them watch Cannibal Holocaust.

From director Eli Roth, the horror mastermind behind some of the scariest movies of all time such as Cabin Fever and the blockbuster Hostel franchise, comes GREEN INFERNO, a terrifying new film about a group of college students who take their humanitarian protest to the Amazon jungle, only to be taken prisoner by the indigenous tribe they came to save.

Filmed entirely on location in Chile, the Peruvian Amazon and New York City, Green Inferno is Roth’s first feature film in six years and is the third installment of the horror-auteur’s “travel trilogy.”

 

In the horror genre, says Roth, “the scare is the star.” Rather than A-list names, a horror film requires “good actors, a good script and a director who understands how to shoot and edit it.”

For the central role of Justine, Roth cast Chilean-born model-turned-actress Lorenza Izzo (Aftershock,  Sex Ed, Hemlock Grove). Playing Justine’s roommate Kaycee is singer-songwriter Sky Ferreira. Other members of the ensemble include Daryl Sabara (Spy Kids), Kirby Bliss Blanton (Project X), Magda Apanowicz (“Caprica”) and newcomer Aaron Burns. Rounding out the cast are Ariel Levy, Nicolás Martínez and Ignacia Allamand.

But to really give Green Inferno that authentic feel of fear, Roth decided to cast the Callanayacu tribe from Peru as the main “stars” who provide the scares.