Thursday, May 21, 2015

Xyxon support AdMe

XyXon’s HeartCore®, Asia’s leading Web Content & Customer Experience Management platform partners with Asia Digital Marketing Expo 2015
"For a company, a website is an integral marketing platform. HeartCore does more, however, than provide a simple website creation tool - in addition to supporting businesses, sites, and business scenes of all shapes and sizes and making it much more efficient to operate the websites that represent your company to the market, HeartCore can serve as the foundation of your marketing activities." This is according to the company's website. XyXon’s HeartCore® is the Asia’s leading Web Content & Customer Experience Management (CXM) platform partners with Asia Digital Marketing Expo 2015 with Lewis Hong as one of the speakers who will be coming from Singapore to share his expertise.
XyXon and HeartCore provides enterprise clients with a powerful Web Content Management (WCM) system that makes it easy for Corporate Management to implement/construct functions for developing, editing, updating, analyzing, searching, and controlling access to content. HeartCore is currently used by over 3,000 companies in Asia, including Apple, Casio, Hitachi, Japan Airlines (JAL) and J-Stream. XyXon Heartcore is headquartered in Tokyo, and maintains locations in Okinawa, Philippines and Singapore.
At Asia Digital Marketing Expo 2015, different top executives will join together to share the future of Online Marketing in the Philippines and in Asia Pacific region with the following points:
  • The digital economy of the Philippines
  • Positioning the Philippines as a gateway from East to West and West to East
  • Is the Philippines ready to be a cashless society?
  • Disrupting tradition and embracing innovation
  • Technology and Entrepreneurship driving inclusive growth
  • Micro - multinationals E-commerce connecting SMEs to ASEAN and beyond

Expo Mom 2015

The biggest gathering of progressive, active moms happens this May 22 to 24 at the Glorietta 2 Activity Center in Makati City. Expo Mom shines the spotlight on mom-approved and mom-tested product picks as well as groundbreaking products from mompreneurs. This year's Expo Mom is even more special as it serves as the culminating activity of Mommy Mundo's Mom Manifesto campaign, a series of online workshops to help moms discover their mission in life and formulate their Mom Manifesto. For more information, go to

Daylong Advocates #NoVacationFromSunProtection

At a time when we face an abundance of choices in how, when, and why we use products, so have sunscreen products slowly evolved from being solely used at the beach during summertime to a daily skin care staple. The message is clear: not only is it important to prevent sunburn, it is equally important to prevent rapid skin aging and deeper cellular damage.
Daylong, a dermatological suncare brand from the makers of Cetaphil, is the first to explicitly advocate daily sunscreen application. In its recent efforts to support its cause, Daylong conducted a UV-exposure study to investigate whether the outdoor sun at the beach shows the same level of strength in the city – even when indoors.
Daylong Spray Lotion  SPF 30
Together with five Filipina urbanites – Jaymie Pizarro, Jackie Go, Marj Sia, Janeena Chan, and Marie Lozano – Daylong used sun sensors to track daily UV exposures in Metro Manila for a week. From day to night, their daily activities were recorded, even when indoors.
The study showed that in Metro Manila, the daily UV Index recorded reaches up to 10 from 12nn to 1pm, which places a ‘Very High’ risk from unprotected sun exposure. Comparing the citys UV index to Caticlan (Boracay) and El Nido (Palawan), and data showed both summer destinations also reach UV Index 10 during the same hours.
Daylong Gel SPF 50+
Daylong also found out that despite staying indoors, the women registered UV readings. Whether clear or cloudy weather, UV solar radiation remains strong, and it can penetrate windows. Indoor light sources, even at night, have also been revealed to contribute to UV exposure.
Daylong used the World Health Organization UV Index ranging from 1 to 11, with 11 indicating ‘Extreme’UV exposure.
We understand that unprotected sun exposure, indoors or outdoors, causes skin damage down to the cellular level. And this means premature skin aging, DNA damage and worse, skin cancer. It’s not just about sunburn” says Jon Lee, Daylong Brand Manager. “Daylong is a dermatological suncare brand that can help prevent all these because it is clinically proven to protect all the way to the skin’s DNA and cellular level. This is why we began the advocacy of daily sunscreen protection – to ensure that everyone’s skin stays healthy, whether they are in the city or at the beach.”
Daylong’s daily sunscreen protection advocacy can be viewed online at, and on Daylong Philippines’ social media pages: DaylongPH on Facebook and @DaylongPH on Twitter and Instagram.
Check out the advocacy through this video: