Skincare has evolved with technological breakthroughs that continue to identify causes of skin damage, as well as preventive and restorative treatments that address specific problems to make our skin more vibrant and healthier-looking. However, with each milestone in the science of skin, we have yet to master the biggest beauty secret of all: sunscreen.
Daylong, from the makers of Cetaphil, is now taking the advocacy in encouraging everyone to commit to using sunscreen every day.
Daylong brand manager, Jon Lee, stresses the importance of using sunscreen daily. Backed by information from the World Health Organization and Daylong’s study into everyday UV levels, Jon reveals, “Sun exposure in the city is not at all that different from the beach. UV radiation levels can get as high in the urban environment as when you’re out of town. Even indoors, the sun’s rays could still seep through windows or bounce off from walls or surfaces – and even laptops, video screens, and room lighting emit radiation. When we deal with daily UV exposure, we’re talking about accumulated, cellular damage, which translates to both cosmetic problems such as wrinkles and skin health problems like photodermatitis and melanoma.”
Apart from clinically proven protection against skin cancers, Daylong defends down to the cellular level to prevent DNA damage, which causes collagen degradation, sagging, and fine lines. Premature skin aging is often triggered by daily, long-term UV damage, and everyday sunscreen usage is a key component to keeping skin looking younger.
One such icon of seemingly eternal youth is Oscar-winning actress, Cate Blanchett. In an interview with Glamour magazine, she attributes her classical, ageless beauty to her favorite moisturizer, as well as to her daily sunscreen of choice, Daylong. Besides her usual beauty regimen, she never skips sunscreen on a daily basis especially under the sun from New York to Australia.
To strengthen its commitment for everyday sunscreen use, Daylong is working with five women that embody the urban lifestyle – namely student and FOX Sports Asia courtside reporter, Janeena Chan; model and mommy blogger Jackie Go; the triathlete known as The Bull Runner, Jaymie Pizzaro; beauty blogger and owner of Catwalk Cosmetics and Wigs, Marj Sia; and lifestyle show writer and host, Marie Lozano.
These women have taken on the commitment of spreading the word of daily sunscreen wear whether at the beach or in the city. Equipped with new knowledge on how to change the view on sun protection, Daylong aims to spread awareness on the daily sunscreen use from the cloudiest day up to the sunniest summer day. Achieving skin as healthy and as beautiful as these ambassadors is possible.
Daylong is applicable even for the most sensitive skin. It can even be worn under make-up without any problems because of its non-greasy and non-comedogenic properties.
Daylong’s commitment to daily sun care can be viewed online at www.Daylong.ph, and on Daylong Philippines’ social media pages: DaylongPH on Facebook and @DaylongPH on Twitter and Instagram.
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